![]() ![]() Fortunately, now, there is also a way to reclaim some of those costs. Whether it’s innocent or something more sinister, it’s happening now. So what happens when the clicks are coming thick and fast, but from the wrong places – disrupting your stats and (even worse) pushing up the cost of every sale you make. As covered in our recent blog, Five Metrics for Successfully Marketing your Service Business, the amount spent per click on your online advertising is a key metric for analysing its performance, and your overall profitability. Have you ever found yourself studiously avoiding your own paid links in Google, so that you don’t get charged for looking at your own website? Every click costs, regardless of the intent – and it turns out that it’s big business for fraudsters.īy now, it won’t be news to anyone that all clicks are not created equal.
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